Technical Information
| HTTP Status Code | 200 |
| HTTP Version | HTTP/1.1 |
| HTTPS | ✔ Available |
| IP Address | 104.26.12.127 |
| Server Software | cloudflare |
| CDN | Cloudflare |
| Compression | gzip |
|
ℹ 🔵 Missing X-Frame-Options | The site can be embedded in iframes by third parties (clickjacking risk). |
HTTP Status Code 200
HTTP Version HTTP/1.1
HTTPS ✔ Available
IP Address 104.26.12.127
Server Software cloudflare
CDN Cloudflare
Compression gzip
ℹ 🔵 Missing X-Frame-Options The site can be embedded in iframes by third parties (clickjacking risk).
Performance
| DNS Lookup | 8.3 ms |
| TCP Connect | 10.4 ms |
| TLS Handshake | 8.5 ms |
| Time To First Byte (TTFB) | 181.2 ms |
| Content Download | 3.6 ms |
| Total Response Time | 184.8 ms |
DNS Lookup 8.3 ms
TCP Connect 10.4 ms
TLS Handshake 8.5 ms
Time To First Byte (TTFB) 181.2 ms
Content Download 3.6 ms
Total Response Time 184.8 ms
Security
| HTTPS | ✔ Enabled |
| HSTS | ✔ max-age=15552000; includeSubDomains |
| CSP | ✔ Configured |
| X-Frame-Options | ⚠ Not configured |
| X-Content-Type-Options | ⚠ Not configured |
| HTTP/2 | ⚠ HTTP/1.1 |
HTTPS ✔ Enabled
HSTS ✔ max-age=15552000; includeSubDomains
CSP ✔ Configured
X-Frame-Options ⚠ Not configured
X-Content-Type-Options ⚠ Not configured
HTTP/2 ⚠ HTTP/1.1
SEO Quick Check
| Title | chevron-down |
| Meta Description | Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence. |
| Canonical | https://baymard.com |
| Open Graph Title | Ecommerce UX Research & Best Practice Guidelines |
| Open Graph Description | Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence. |
| Open Graph Image | https://cdn.sanity.io/images/eu2al0fk/prd/c6d767420fe67ce... |
| Twitter Card | summary_large_image |
| Twitter Title | Ecommerce UX Research & Best Practice Guidelines |
| Twitter Description | Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence. |
| Twitter Image | https://cdn.sanity.io/images/eu2al0fk/prd/c6d767420fe67ce... |
Title chevron-down Meta Description Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence. Canonical https://baymard.com Open Graph Title Ecommerce UX Research & Best Practice Guidelines Open Graph Description Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence. Open Graph Image https://cdn.sanity.io/images/eu2al0fk/prd/c6d767420fe67ce... Twitter Card summary_large_image Twitter Title Ecommerce UX Research & Best Practice Guidelines Twitter Description Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence. Twitter Image https://cdn.sanity.io/images/eu2al0fk/prd/c6d767420fe67ce... Detected Technologies
| Technology | Shopify React Google Analytics Google Tag Manager Cloudflare Next.js HubSpot |
Technology Shopify React Google Analytics Google Tag Manager Cloudflare Next.js HubSpot
HTTP Headers
| Date
| Wed, 26 Aug 2026 17:04:08 GMT |
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| Server
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| X-matched-path
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Meta Tags
| Viewport | width=device-width |
| Title | Ecommerce UX Research & Best Practices – Baymard |
| Description | Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence. |
| Theme-color | #0B233C |
Date Wed, 26 Aug 2026 17:04:08 GMT
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Server cloudflare
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